Marketing & Growth

Marketing and growth consultancy with AI

Many SMEs and professionals put time and budget into marketing without a plan that connects positioning, content and customer acquisition. The result is isolated actions that don't bring in real enquiries. Latentia supports companies and professionals in building a coherent marketing and growth system, using artificial intelligence where it genuinely reduces manual work.

Marketing that brings enquiries, not just likes

We don't work to grow followers or impressions for their own sake. The goal is to build a clear path from the first contact to a quote request or a sale, with consistent messaging across every channel and a flow of leads the team can manage without getting overwhelmed.

What we cover

Positioning and messaging: defining what you offer, to whom, and why they should choose you over the alternatives.
Online presence: a website and landing pages designed to convert visitors, not just to be there.
Content: planning and producing content consistent with your positioning, with AI support to speed up production where it helps.
Acquisition: SEO, paid campaigns and funnels built to bring qualified traffic, not generic traffic.
Marketing automation: automatic sequences that follow the lead from first contact without repeated manual work.
CRM and lead management: tracking contacts and enquiries in a single system, so no opportunity gets lost.

Who it's for

Professionals: anyone who wants to build an online presence that generates enquiries consistently, without relying only on word of mouth.
SMEs: companies that already have a market but no structured marketing system to grow predictably.
Anyone launching a product: anyone who needs to build positioning, content and acquisition from scratch, quickly.

How we work

Analysis: we assess current positioning, the channels in use and where enquiries are lost along the way.
Plan: we set concrete priorities on content, acquisition channels and automations to activate.
Execution: we put the plan into practice, using AI tools where they cut production time.
Review and adjustment: we monitor what works and correct course as the data comes in.

Why Latentia

Real data and AI: we use artificial intelligence in the same projects we run for our clients, not just in theory.
Made in Italy, Naples: in-house team, no outsourcing on content and strategy.
Single point of contact: one interlocutor for the whole journey, from strategy to execution.
Response within 24 hours: every enquiry gets a reply the next working day.